Money talks: Utilities may be forced to go green to keep customers

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The central lesson for utilities in the talk of a death spiral is if they don’t give their customers what they want, they go elsewhere.

To date, that talk is mostly about rooftop solar taking their revenues, but some utilities have begun to notice some of their biggest key accounts looking for greener pastures. Well, greener energy.

“This is a new environment. You don’t just build it and shove it in the rate base. There is a more open dialogue. Renewable energy is at the center of that,” explained Altenex Managing Director Duncan McIntyre.

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